DME Racing Dealer Program

Become an Authorized Dealer and Partner in Performance

At DME Racing, we’re committed to building a strong network of trusted dealers who not only sell our products but also actively support and promote the sport of motorcycle drag racing.

Our Dealer Program is designed for businesses that are engaged in the racing community and ready to invest in offering high-quality products and service to their customers.

We welcome applications from performance shops, parts distributors, and retailers who share our passion for helping racers go faster and win.

Program Overview

Annual Purchase Commitment:
Dealers must maintain a minimum of $10,000 in annual purchases to remain in good standing within the DME Racing Dealer Program.

Industry Participation:
We are seeking dealers who are actively involved in promoting and supporting motorcycle drag racing through any combination of:

  • Sponsoring or supporting racers
  • Participating in race events (vendor displays, race support, team support, etc.)
  • Promoting the sport through retail marketing, content, and outreach
  • Selling DME Racing products to racers and enthusiasts

Benefits of Becoming a DME Racing Dealer

  • Access to dealer pricing and discounts on DME Racing products
  • Priority order processing
  • Dealer-only promotions and programs
  • Marketing assets and materials to support your sales efforts
  • Listing on the DME Racing website as an Authorized Dealer
  • Product and technical support
  • Opportunity to participate in new product testing and feedback programs

Dealer Expectations

  • Maintain a professional, customer-focused business
  • Maintain a minimum of $10,000 in annual purchases
  • Promote DME Racing products in-store, online, and/or at racing events
  • Represent the DME Racing brand with integrity and professionalism
  • Provide a high level of customer service to your customers
  • Stay current on DME Racing product offerings and technical information

Advertising Compliance:
Dealers are authorized to promote and advertise DME Racing products; however, all public pricing (including online listings, advertisements, and promotions) must adhere to DME Racing’s established Manufacturer’s Suggested Retail Price (MSRP) guidelines. Undercutting or deviating from MSRP without prior written approval is strictly prohibited and may result in account suspension or termination.

Application Process

Interested businesses must submit a dealer application which includes:

  • Completed Dealer Application Form
  • Copy of Business License and/or Resale Certificate
  • Completed W9
  • Agreement to comply with DME Racing Dealer Program terms

Applications will be reviewed by the DME Racing team, and approvals are based on meeting the outlined qualifications and alignment with our brand values.

Account Review & Renewal

Our Dealer Program is designed to support active, engaged dealers who represent and promote our products on a consistent basis.

Dealer accounts are reviewed annually to ensure program participation and performance standards are met. Accounts that show no activity or that only place a single initial order may be permanently deactivated.

Inactive accounts do not qualify for continued participation in the Dealer Program. This policy helps us maintain a strong network of committed dealers.

Ready to Apply?

If your business is ready to represent DME Racing and help grow the sport of motorcycle drag racing, we invite you to apply.

Person Placing Orders
*For International Companies only - Who needs an EORI
If you qualify for a tax exemption, you will need to e-mail dealers@dmeracing.com us your exemption form. If you do NOT supply us with your form, your account will be charged sales tax. ( If you need help getting your state form, visit: https://www.salestaxhandbook.com/ )

Trade Credit References

Responsibility Agreement

To become an Authorized DME Racing Dealer, all applicants must review and agree to the following Responsibility Agreement. These standards are in place to protect the integrity of our dealer network and maintain the high quality associated with DME Racing and the trademarked products we distribute.

1. Resale Commitment Dealer understands that all DME Racing products are purchased exclusively for resale to end-user customers from the dealer’s approved business location, while maintaining a minimum of $10,000 in annual purchases to remain in good standing.

2. Warranty Acknowledgment Dealer acknowledges they are not authorized to provide or imply any warranty on behalf of DME Racing or any product manufacturers. All warranty matters must be directed to DME Racing or the respective manufacturer.

3. Logo & Brand Usage Dealer recognizes the value and reputation of the DME Racing brand. Use of the DME Racing logo and related trademarks is permitted solely for the promotion, advertising, and sale of DME Racing products and must be used in accordance with brand guidelines.

4. Advertising & Pricing Compliance Dealer is permitted to advertise DME Racing products; however, all advertised pricing must comply with DME Racing’s MSRP guidelines. Unauthorized price deviations may result in corrective action.

5. Compliance, Purchase Requirements & Dealer Standing Dealer understands that failure to adhere to these terms—including maintaining the minimum annual purchase requirement of $10,000—may result in suspension or termination of Authorized Dealer status at DME Racing’s discretion.

6. Legal Acknowledgment Dealer agrees that submission of this application constitutes a legally binding acceptance of these terms and carries the same force and effect as an original signed document.

By submitting this dealer application, you affirm that all information provided is accurate and that you agree to the terms and conditions of the DME Racing Responsibility Agreement.
Once submitted, to complete your application, please email a copy of your State Sales Tax Certificate, Federal Tax ID (W-9 form), and a picture of your shop to dealers@dmeracing.com. (Applications may take up to 7 business days to review, depending on documents supplied.) 

INCOMPLETE Documentation will NOT be reviewed.